How Does Google Decide Which Ads To Place Beside A Website Using Adsense?
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I believe that google searches the website for certain keywords and then decides which ads to place beside a site by comparing keywords in their database to the website that the user is viewing. How do they go about doing picking which ads to use?
Thank you!
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Dunbar Pappy said:
One (of many) methods is to utilize a feature that almost everyone uses:spell checker.
Since you’re sending them every word you type when this feature is enabled, the Google system scans this, and then matches ads with what you’ve typed…December 25th, 2009 at 11:09 pm -
imisidro said:
If you really want to understand Google’s contextual advertising program, read through their patents as they describe the process by which they decide to place ads
Patents in particular include
Selecting and/or scoring content-relevant advertisements
Invented by Darrell Anderson, Alexander Paul Carobus, Giao Nguyen, and Narayanan Shivakumar
US Patent Application 20070016473
Published January 18, 2007http://appft1.uspto.gov/netacgi/nph-Pars…
Serving content-relevant advertisements with client-side device support
Filed: August 5, 2003 http://appft1.uspto.gov/netacgi/nph-Pars…December 25th, 2009 at 11:09 pm -
Shiladit said:
it is automatically done using the content of the site. remember they have a feature called the crawler. they can do anything. dont ask what they can do or how!
December 25th, 2009 at 11:09 pm
